By Rahul Shetty, Brand Consultant History of Printing? The history of printing starts as early as 3500 BCE when the proto-Elamite and Sumerian civilizations used cylinder seals to certify documents written in clay. Other early forms include block seals, hammered coinage, pottery imprints, and cloth printing. Initially, a method of printing patterns on…
Building a Loyalty Program for Low Purchase Frequency Items
Article by Rahul Shetty, Brand Consultant What is a low purchase frequency item? Simply put, a low purchase frequency item is one that consumers will buy, but then not buy again for a long time. Take for example a Bed. Unless your bed breaks down or you’re buying a bed for a friend or a…
Chocolate Industry – Changing Dynamics in India
By Vijaya Sarathi, Consultant Born somewhere in Mexico in 450 BC, named in Spain, travelled across the globe to mark its presence, yes this is the “xocolātl” most commonly known as Chocolate. One of the most promising and fast-growing industry in India in this decade is Chocolate. Globally chocolate market size is about 103 billion…
The Future of Farming
by Rahul Shetty, Jr. Consultant The Problem The major challenge for many developing countries like India is in the process that the food undergoes before it reaches the end-consumer. Food wastage despite being a global problem, let’s us stand a chance to convert this into an opportunity. A report by the UN’s Food and…
This Year Is Special For Them
by Adrija Samantha, Brand Consultant COVID-19 has impacted our lives in ways many of us couldn’t have imagined. From how we interact with our friends and family to working from home and so much more. For me personally, shifting from one city to another just one week before lockdown, settling down with my husband in…
Marketing to Millennials – Whole Wheat Roti, Branded Kapda aur Rented Makaan
By Priyanka Gupta, Sr. Brand Consultant India is a millennial country and are millennials just defined by an age cohort born between 1981 and 1986 or a group of liberal, ambitious and expressive souls? Marketers, therefore, need to be relevant to the GenY, a generation who design their lives based on what they like and…
Covid Mein Diwali
By Rahul Shetty, Brand Consultant Introduction In the pursuit to catch consumer attention and a place in the shopping cart brands leave no stone unturned, more so in the festive season when buying sentiments are at a peak. This festive season that has come after a dry spell, courtesy COVID-19, brings brands the perfect opportunity…
HNI Behaviour Analysis for Real Estate Industry
Internship By Bandita Barman, XIM Bhubaneswar The research work aims at analyzing the consumer behaviour of High Net Worth individuals in order to come up with an effective communication design plan for the targeted clients of Om Sree Builders and Developers. While reviewing this summary, please keep the following in mind: The market study is…
Beginner’s Guide to the First Time Entrepreneur
By Vipin Singh Founder and Cheif Consultant. It’s been 6 years of Bridgegap Consultants since I started this invigorating journey of being an Entrepreneur. Being a first-generation Entrepreneur, my father an Entomologist would have never fathomed the thought of the same. I have put together my bytes of learnings which I have garnered over the…
Impact of COVID -19 on Consumer Behaviour in Food Service Industry
Life will hardly remain the same when we get to the other side of the Covid-19 pandemic. Economists and social scientists are predicting lasting changes in the way we live, work and eat. History shows that such changes are not always temporary—crises can fundamentally reshape our beliefs and behaviours. Some of these were already in…