by Rahul Shetty, Jr. Consultant The Problem The major challenge for many developing countries like India is in the process that the food undergoes before it reaches the end-consumer. Food wastage despite being a global problem, let’s us stand a chance to convert this into an opportunity. A report by the UN’s Food and…
This Year Is Special For Them
by Adrija Samantha, Brand Consultant COVID-19 has impacted our lives in ways many of us couldn’t have imagined. From how we interact with our friends and family to working from home and so much more. For me personally, shifting from one city to another just one week before lockdown, settling down with my husband in…
Marketing to Millennials – Whole Wheat Roti, Branded Kapda aur Rented Makaan
By Priyanka Gupta, Sr. Brand Consultant India is a millennial country and are millennials just defined by an age cohort born between 1981 and 1986 or a group of liberal, ambitious and expressive souls? Marketers, therefore, need to be relevant to the GenY, a generation who design their lives based on what they like and…
Covid Mein Diwali
By Rahul Shetty, Brand Consultant Introduction In the pursuit to catch consumer attention and a place in the shopping cart brands leave no stone unturned, more so in the festive season when buying sentiments are at a peak. This festive season that has come after a dry spell, courtesy COVID-19, brings brands the perfect opportunity…
HNI Behaviour Analysis for Real Estate Industry
Internship By Bandita Barman, XIM Bhubaneswar The research work aims at analyzing the consumer behaviour of High Net Worth individuals in order to come up with an effective communication design plan for the targeted clients of Om Sree Builders and Developers. While reviewing this summary, please keep the following in mind: The market study is…
Beginner’s Guide to the First Time Entrepreneur
By Vipin Singh Founder and Cheif Consultant. It’s been 6 years of Bridgegap Consultants since I started this invigorating journey of being an Entrepreneur. Being a first-generation Entrepreneur, my father an Entomologist would have never fathomed the thought of the same. I have put together my bytes of learnings which I have garnered over the…
Impact of COVID -19 on Consumer Behaviour in Food Service Industry
Life will hardly remain the same when we get to the other side of the Covid-19 pandemic. Economists and social scientists are predicting lasting changes in the way we live, work and eat. History shows that such changes are not always temporary—crises can fundamentally reshape our beliefs and behaviours. Some of these were already in…
Effect Of COVID-19 On Retail Industry In India Business Model And Consumer Behaviour
As the Covid-19 pandemic spreads across the world, threatening lives as well as livelihoods, The Grocery Retailers are playing a vital role in society by keeping the humankind fed and healthy. Groceries remain the essential products in this uncertain situation and are evolving day by day. The short-term priorities for food retailers are clear. They…
Why is it important for SMEs to create a Brand Strategy?
By Utsav Airy, Brand Analyst In this modern business era, running business operations have become a complex task for organizations. With an increase in scalability and multiple departments, it has become hard to focus on areas that lie outside of the core competencies. Hence it becomes very important for an organization to create a…