By Rahul Shetty, Brand Consultant Starting a small business is no small decision. And once you have started up, scaling up the business can be confusing, worrying and tedious; all at the same time. If you’re thinking about taking the plunge and scaling up your business, there are some key steps you need to take…
Keep Lethal Life Style Diseases at bay with Ayurveda
By Vijaya Sarathi G, Sr. Brand Consultant Non-communicable diseases contribute approximately half of all the causes of mortality in INDIA. Centre for science and environment (CSE) research report 2020 attributes over 61% of all deaths in India to NCDs (non-communicable diseases) or commonly known as lifestyle diseases” Simple terms Lifestyle diseases are ailments that are primarily…
Real(ty) Opportunity in Hyderabad
By Vijaya Sarathi G, Sr. Brand Consultant Hyderabad has been always perceived as one of the top-ranked cosmopolitan cities in India. and the most preferred location for migrant IT & ITES employees. Interestingly the pearl city is now attracting many business aspirants & investors, for its sparkling returns on investment made in the realty sector…
Why is it important for SMEs to create a Brand Strategy?
By Utsav Airy, Brand Analyst In this modern business era, running business operations have become a complex task for organizations. With an increase in scalability and multiple departments, it has become hard to focus on areas that lie outside of the core competencies. Hence it becomes very important for an organization to create a…