A brand is more than a logo or company name. Your brand is what people say about you when you’re not in the room, the perception that clients or customers have of your business and the voice that defines your organization as a whole—to recognize the potential value here; however, requires branding strategies encapsulating each element.
Your brand strategy defines what you stand for, a promise you make, and the personality you convey.
Brand positioning defines the conceptual space the brand should play
relative to competitors and is fundamental to marketing, communication and messaging
An effective brand positioning strategy will maximize customer relevancy and competitive distinctiveness, in maximizing brand value.
In defining a brand’s positioning, we focus on the following four key components of a positioning statement
What is the competitive context? With which product category should the brand be associated?
Who is the brand being built for?
What benefits should the brand stands for and deliver on?
What proof points need to be demonstrated?
Our key objectives of brand positioning include the following
We believe it is critically important when developing a brand positioning strategy to deliver on all three positioning objectives at the same time.
If we’ve piqued your interest to truly differentiate your business, solve your challenges, and boost your results, feel free to get in touch by email or on the phone.
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