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Case Studies –
FMCG –
IPI India
Launching MNCs into Indian Market
At Bridgegap, we helped IPI India successfully launch their products in the Indian market. Our work included in-depth market research, strategy development, and executing key steps for a smooth introduction of their product range. We navigated India’s regulatory landscape, identified distribution channels, and provided insights on consumer preferences.
By offering marketing support and ensuring legal compliance, we made it easier for IPI India to quickly adapt and thrive in this diverse market.
The Bridgegap Solution
The Situation
- Philippines-based MNC looking to launch its products in India
- Was unclear about its Sales and distribution strategy by when it wanted to launch products in the Indian Market
The Bridgegap Solution
- Identified right target market to enter first; conducted store visits (GT & MT) for opportunity mapping and volume projections
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Multi-channel approach undertaken →
GT: Basis on-ground study and potential offtakes, approached with precise targeting along side pharmacy stores
MT: Chains identified basis data analytics, with shelf placements also done strategically - Developed & executed plans to drive trials and awareness due to new product and category. Conducted sampling and counter branding at Point-of-sale
- Supported sales team by conducting on-ground activations in Corporate parks and BTL activation in Modern Trade
- Won the confidence of Trade and distributor’s trust
The Impact
- Vaporin in Year 1 of launch, garnered 2% Market share in pain balm category in Telangana
- EverClean in Year 1 of launch, garnered 4% Market share in the hand sanitizer segment in Telangana (Basis Nielsen Data)
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