Case Studies –
FMCG –
Zinda Tilismath
Helping Legacy Business to tackle 21st Century Market
Bridgegap Consultants assisted Zinda Tilismath in achieving growth by enhancing its brand presence and optimizing its marketing strategies. Their approach included modernizing the company’s digital marketing efforts, launching targeted campaigns to reach wider audiences, and strengthening customer engagement.
By leveraging both traditional and digital platforms, Bridgegap helped boost brand awareness and expand Zinda Tilismath’s market share, leading to significant growth in sales and customer loyalty.
The Bridgegap Solution
The Situation
- Legacy business with over 100 years of existence
- 70% of revenue came from only one flagship product
- Focus and distribution on rest of product portfolio was negligent
- Business driven by an established set of selected legacy dealers through wholesale only
The Bridgegap Solution
- Identified trade challenges on product → increased range by building a portfolio offering to consumers from the house of Zinda Tilismath
- Created system in helping distributors increase their ROI and helping them get more orders
- Gained Distributor’s trust by supporting them with a sales push program including seasonal incentives to help them increase sales during non-peak months
- Increased distributors in unserviced areas to improve last mile reach
- Built incentive plan for sales team to drive width and depth of distribution
The Impact
- YOY Revenue grew by 30%
- Direct distribution expanded across 4 states in just 3 years
- Increased direct distribution in +500 stores in the pharmacy channel within 2 months
- Outlet placement increased by+50% with consistent repeat orders by the end of first 3 quarters
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