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Eledent Dental Hospital
Helping Hospitals To Reduce Expense and Expand Growth
Bridgegap Consultants helped Eledent Dental Hospital achieve growth by implementing strategic marketing and operational improvements. Their approach included enhancing the hospital’s digital presence, refining patient engagement strategies, and launching targeted campaigns to increase brand awareness.
By optimizing service offerings and leveraging data-driven insights, Bridgegap enabled Eledent to attract more patients and build a stronger market presence, resulting in significant business growth
The Bridgegap Solution
The Situation
- Eledent Dental Hospital was newly launched and 6 months into operations before Bridgegap Consultants came on board
- Facing huge losses and cash flow issues as monthly operating cost was much higher than the monthly revenue generated
- Brand was spending a huge lot of amount on digital with no ROI
- Low brand awareness
The Bridgegap Solution
- Optimised Digital strategy to focus on hyper local approach Vs. targeting entire city
- Streamlined the focus specialization and targeted campaigns around consumer problems basis insights and data
- Campaigns developed & executed to drive buzz in the market to build brand awareness.
- Reworked Pricing strategy and developed a Promotion strategy (mix of ATL and BTL campaigns ) to attract higher footfalls
- Appointment taking process set up to track efficiency of leads generated and conversion
- Planned Strategic tie-ups with corporates
The Impact
- Revenue grew by 300% in Year 1
- Achieved turnover higher than operating cost within first month of Bridgegap onboarding
- Optimised and lowered spends on promotional activities, while gaining higher footfalls and turnover
- Opened second branch within span of 1.5 years. Has now expanded to 4 branches
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