Case Studies –
Healthcare –
Vardhan Ayurvedic Hospital

Best Ayurveda Hospital for Spine Treatment
Bridgegap Consultants helped Vardhan Ayurvedic Hospital achieve growth by implementing customized marketing strategies and enhancing operational efficiencies. Their approach focused on boosting the hospital’s visibility through targeted campaigns, strengthening patient engagement, and optimizing digital marketing efforts. By leveraging data insights and refining service offerings,
Bridgegap enabled Vardhan Ayurvedic Hospital to attract more patients, improve service delivery, and establish a stronger market presence, driving sustainable growth.
The Bridgegap Solution
The Situation
- Low brand awareness and equity of the Centre. Was struggling to grow further
- Patients were sceptical about the consultation fee and the cost of medicines
- The resources were not adequate and trained to maintain the desirable lead to conversion ratio
The Bridgegap Solution
- Data analysis and Insight revealed that majority of the patients visited the centre for back-pain related problems
- Established well equipped in-house call centre: to ensure hassle-free process in appointment, customer support, data processing etc.
- Periodical training on soft and hard skills were provided to the front-end & backend teams to ensure a blissful experience for each and every patient entering the hospital.
- Developed incentive structure to improve employee performance and lead to conversion ratio.
- Recommended new initiatives to improve monthly average revenue e.g. increase in consultation fee, campaign to retain existing customer base, TV shows, press, digital campaigns for new patient acquisition
The Impact
- Successful positioning as the “Best Ayurveda Hospital for Spine Treatment”
- Achieved 35% revenue growth in Year 1 itself
- Achieved 100% growth within 4 years
- Expanded by opening 2 new branches at Tarnaka and Banjara Hills within 3 years
- Digital promotion strategy led to average digital conversion ratio crossing 48% in Year 2
- Optimised Marketing spends and focussed approach led to improved CPC
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