Case Studies –
Retail – Bontrue
Tailor Made Marketing Strategies for Growth
Bridgegap Consultants helped Bontrue Furniture grow its revenue by implementing tailored marketing strategies and operational improvements. Their approach focused on enhancing the brand’s visibility through targeted digital campaigns, optimizing product placement, and improving customer engagement both online and in-store.
By leveraging data analytics, Bridgegap refined Bontrue’s customer segmentation and personalized promotions, which led to increased sales. Additionally, they assisted in streamlining logistics and inventory management, contributing to more efficient operations and higher profitability for the furniture brand.
The Bridgegap Solution
The Situation
- No clear proposition in terms of product portfolio, consumer target audience, distribution channel and overall brand image
- Was considered as an unorganized player
- Missing consumer ‘wow factor’ that would create delight and promote footfalls to store
The Bridgegap Solution
- Created the name ‘BONTRUE’, indicating unique elegance with an honest soul, coupled with crafting the overall brand DNA & identity
- Streamlined product portfolio basis data to provide optimised consumer offering
- In a market dominated by discount pricing, made Bontrue take a stand → no discounts, just ‘Honest Pricing’, creating a industry first unique pricing proposition
- Enhanced consumer delight by driving focus on unique and hassle-free pre & post-purchase services e.g. free interior designer services, product warranty (Bontrue Protection Services), free delivery & assembly
- Formal staff training sessions to ensure personalised consumer shopping experience
The Impact
- The Compound Annual Growth Rate (CAGR) from 2019 to 2023 grew at 77.19%.
- Average billing value increased by 161%
- Expanded from 1 to 5 stores in 5 years, with plans to set up 2 stores every year and also expand into new cities
- Internal processes optimised through streamlining and standardising via tech implementation across outlets
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