What is it?
It is a comprehensive view of the ecosystem in which your product or service will play. It is built on insights from consumers, category understanding, consumer behaviour trends. It is data-driven, customised to solve your particular problem and relevant to your industry.
GTM is a plan which gives you a detailed view of consumers, distribution channels, promotion, budgeting, positioning, pricing, product & competition.
Are you having doubts like these:
“I have a new product ready at hand but not sure how and where to launch to make it a success?”
“Is Social media the best medium to promote my products or should I stick to outdoor hoardings?”
“How much money should I allocate to the launch?”
“Have I chosen the correct set of consumers to target?”
“Is my pricing correct or I am under-charging for the value my product/service will generate for its consumers?”
If yes, you are in need of a carefully thought-out Go-to-Market strategy.
It not only brings clarity for the organization on all fundamental aspects of marketing a product or service, it also charts out a detailed action plan which becomes a common goal to chase for every department. Marketing, Sales, Finance and HR get clarity on the deliverables and targets to be achieved at the end of the year. When executed well, a good GTM plan is a sure-shot blueprint for success.
If we’ve piqued your interest to truly differentiate your business, solve your challenges, and boost your results, feel free to get in touch by email or on the phone.
201, Manbhum Jade Towers Hotel Katriya, Lane, Somajiguda, Hyderabad, Telangana 500082.
2nd Floor, No.13/1, Bommanahalli, Hosur Rd, Mangammanapalya, Bengaluru, Karnataka 560068.