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for every FMCG brands success.
Empowering FMCG Brands to Scale Through Strategic Innovation and Data Driven Growth
FMCG (Fast-Moving Consumer Goods) marketing involves promoting and selling products, such as packaged foods, beverages, toiletries, and household items. It focuses on building brand awareness, creating high-volume sales, and maintaining product visibility.
Key strategies include advertising, widespread distribution, consumer promotions, and leveraging retail partnerships to increase shelf space. FMCG marketing also relies on understanding consumer behavior, competitive pricing, and optimizing supply chain efficiency to meet demand and drive revenue growth.
The Bridgegap Benefits
Business Growth
Market Share Improvement
Increasing Per Capita Consumption
SKU Strategy
New Channel Penetration Strategy
Refreshing the communication
Turnaround Strategy for Low Performing Territories
Brand Positioning Review
Packaging innovations
Agency Management
Creative/Performance Agencies
Market Research Agency
PR Agency, Influencer Agency and BTL agency
New Business Growth
New Product/SKU Launch Strategy
New Territory Expansion
Brand & Category Extensions
Brand Management
Brand Positioning
Brand Architecture
Communication Strategy
ATL Promotions
Supporting TTL and BTL Promotions
Media Innovations
Market Research Handholding
Tactical Promotions
Pricing Strategy
Distribution Strategy
Product Differentiation
Delivering the Profitability Targets
Business Monitoring
Monitoring the daily, weekly and monthly business revenue
Business review mechanisms
Increase Operational Excellence
Optimize the Marketing Spends
Marketing Collateral Development & Distribution
Demand Forecasting & Inventory Planning
Improving Fill Rates
The Bridgegap Blogs
Bridgegap Clientele
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