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Retail – Footwear

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Industry – Retail – Footwear

Our results-driven approach creates a blueprint
for every Retail Footwear brands success.

Capturing the Essence of Modern Footwear Branding

We create a brand marketing engages consumers through innovative features, emotional storytelling, and targeted promotions. Brands leverage social media and influencers to highlight style, comfort, and functionality, using seasonal campaigns and unique strategies like limited-edition releases to drive excitement and sales.

Data analytics help brands optimize their marketing efforts by understanding consumer preferences.environment.

How Bridgegap Helps

Organic Business Growth

Increasing Average Billing Value


Increasing No.of bills


Driving Footfalls


Tactical & Seasonal Promotions


Turnaround Strategy for Low Performing Stores

Brand Management 

Brand Positioning 


Communication Strategy


ATL, TTL and BTL Media Planning


Media Innovations


Packaging Innovation 

New Business Growth

Retail Expansion Strategy 


New store launch Strategy 


New Format Launch Strategy


New Channel Launch Strategy


Increasing Online Contribution

Agency Management

Social Media/Performance Agencies
Creative Agency

Customer Experience 
Improvement 

Improving Sampling


In-store engagement 

Category Management

Assortment Optimization
Improving Planograms/Merchandising
Other category initiatives – Removing/Adding the new categories
Increase Bill Penetration
Developing Internal SOPs – New product introduction, planograming and buying etc.,
Special Category Projects – Localization of the product assortment etc.,

Increase Operational Excellence

Optimize/Improve Lead Management
Monitoring loss and Prevention
Help design DILO (Day in the life of) for store manager’s, cashiers, executives etc.,

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