Why do you even need an ERP?
By Rahul Shetty, Brand Consultant What is an ERP? ERP stands for “Enterprise Resource Planning” and refers to software and systems used to plan and manage all the core supply chain, manufacturing, services, financial and other [...]
Why is it important for SMEs to create a Brand Strategy?
By Utsav Airy, Brand Analyst In this modern business era, running business operations have become a complex task for organizations. With an increase in scalability and multiple departments, it has become hard to focus [...]
Effect Of COVID-19 On Retail Industry In India Business Model And Consumer Behaviour
As the Covid-19 pandemic spreads across the world, threatening lives as well as livelihoods, The Grocery Retailers are playing a vital role in society by keeping the humankind fed and healthy. Groceries remain the essential [...]
Impact of COVID -19 on Consumer Behaviour in Food Service Industry
Impact of COVID -19 on Consumer Behaviour in Food Service Industry Life will hardly remain the same when we get to the other side of the Covid-19 pandemic. Economists and social scientists are predicting lasting [...]
Beginner’s Guide to the First Time Entrepreneur
By Vipin Singh Founder and Cheif Consultant. It’s been 6 years of Bridgegap Consultants since I started this invigorating journey of being an Entrepreneur. Being a first-generation Entrepreneur, my father an Entomologist would have never [...]
HNI Behaviour Analysis for Real Estate Industry
Internship By Bandita Barman, XIM Bhubaneswar The research work aims at analyzing the consumer behaviour of High Net Worth individuals in order to come up with an effective communication design plan for the targeted clients [...]
Covid Mein Diwali
By Rahul Shetty, Brand Consultant Introduction In the pursuit to catch consumer attention and a place in the shopping cart brands leave no stone unturned, more so in the festive season when buying sentiments are at [...]