A brand is more than a logo or company name. Your brand is what people say about you when you’re not in the room, the perception that clients or customers have of your business and the voice that defines your organization as a whole—to recognize the potential value here; however, requires branding strategies encapsulating each element.
Your brand strategy defines what you stand for, a promise you make, and the personality you convey.
How do we plan your
Brand positioning defines the conceptual space the brand should play relative to competitors and is fundamental to marketing, communication and messaging development.
An effective brand positioning strategy will maximize customer relevancy and competitive distinctiveness, in maximizing brand value.
Components of a Positioning Statement
In defining a brand’s positioning, we focus on the following four key components of a positioning statement
- Category frame of reference
What is the competitive context? With which product category should the brand be associated?
- Definition of the target market(s)
Who is the brand being built for?
- Statement of the key points of difference
What benefits should the brand stands for and deliver on?
- Reason(s) to believe
What proof points need to be demonstrated?
Our key objectives of brand positioning include the following
- Relevance is the priority.Customers must find the brand appealing. If not, the brand won’t make it into the consideration set, regardless of how differentiated or credible it is.
- Differentiation is critical and the key driver of positioning success. The brand must be unique vs. competitive offerings.
- Credible and attainable is the final measure. We credibly provide and showcase your offering, to ensure that the customer is not left with an empty promise.
We believe it is critically important when developing a brand positioning strategy to deliver on all three positioning objectives at the same time.
If we’ve piqued your interest to truly differentiate your business,
solve your challenges, and boost your results, feel free to get in
touch by email or on the phone.
201, Manbhum Jade Towers Hotel Katriya, Lane, Somajiguda,
Hyderabad, Telangana 500082.
2nd Floor, No.13/1, Bommanahalli, Hosur Rd, Mangammanapalya,
Bengaluru, Karnataka 560068.