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BUSINESS STRATEGY

This Year Is Special For Them

by Adrija Samantha, Brand Consultant COVID-19 has impacted our lives in ways many of us couldn’t have imagined. From how we interact with our friends and family to working from home and so much more. For me personally, shifting from one city to another just one week...

The Future of Farming

by Rahul Shetty, Jr. Consultant   The Problem The major challenge for many developing countries like India is in the process that the food undergoes before it reaches the end-consumer. Food wastage despite being a global problem, let’s us stand a chance to convert this into an opportunity....

Chocolate Industry – Changing Dynamics in India

By Vijaya Sarathi, Consultant Born somewhere in Mexico in 450 BC, named in Spain, travelled across the globe to mark its presence, yes this is the “xocolātl” most commonly known as Chocolate. One of the most promising and fast-growing industry in India in this decade is Chocolate....

Future of Manufacturing Process

By Rahul Shetty, Brand Consultant   History of Printing?   The history of printing starts as early as 3500 BCE when the proto-Elamite and Sumerian civilizations used cylinder seals to certify documents written in clay. Other early forms include block seals, hammered coinage, pottery imprints, and cloth printing. Initially,...

Go Fund Yourself

By Rahul Shetty, Brand Consultant   Starting a small business is no small decision. And once you have started up, scaling up the business can be confusing, worrying and tedious; all at the same time. If you’re thinking about taking the plunge and scaling up your business,...

Why do you even need an ERP?

By Rahul Shetty, Brand Consultant What is an ERP? ERP stands for “Enterprise Resource Planning” and refers to software and systems used to plan and manage all the core supply chain, manufacturing, services, financial and other processes of an organization. Enterprise Resource Planning software can be used...

Why is it important for SMEs to create a Brand Strategy?

By Utsav Airy, Brand Analyst   In this modern business era, running business operations have become a complex task for organizations. With an increase in scalability and multiple departments, it has become hard to focus on areas that lie outside of the core competencies. Hence it becomes very...