06Jul
06Jul
This Year Is Special For Them
by Adrija Samantha, Brand Consultant COVID-19 has impacted our lives in ways many of us couldn’t have imagined. From how we interact with our friends and family to working from home and so much more. For me personally, shifting from one city to another just one week...
06Jul
The Future of Farming
by Rahul Shetty, Jr. Consultant The Problem The major challenge for many developing countries like India is in the process that the food undergoes before it reaches the end-consumer. Food wastage despite being a global problem, let’s us stand a chance to convert this into an opportunity....
06Jul
Chocolate Industry – Changing Dynamics in India
By Vijaya Sarathi, Consultant Born somewhere in Mexico in 450 BC, named in Spain, travelled across the globe to mark its presence, yes this is the “xocolātl” most commonly known as Chocolate. One of the most promising and fast-growing industry in India in this decade is Chocolate....
06Jul
Building a Loyalty Program for Low Purchase Frequency Items
Article by Rahul Shetty, Brand Consultant What is a low purchase frequency item? Simply put, a low purchase frequency item is one that consumers will buy, but then not buy again for a long time. Take for example a Bed. Unless your bed breaks down or you’re buying...
06Jul
Future of Manufacturing Process
By Rahul Shetty, Brand Consultant History of Printing? The history of printing starts as early as 3500 BCE when the proto-Elamite and Sumerian civilizations used cylinder seals to certify documents written in clay. Other early forms include block seals, hammered coinage, pottery imprints, and cloth printing. Initially,...
06Jul
Go Fund Yourself
By Rahul Shetty, Brand Consultant Starting a small business is no small decision. And once you have started up, scaling up the business can be confusing, worrying and tedious; all at the same time. If you’re thinking about taking the plunge and scaling up your business,...
06Jul
Why do you even need an ERP?
By Rahul Shetty, Brand Consultant What is an ERP? ERP stands for “Enterprise Resource Planning” and refers to software and systems used to plan and manage all the core supply chain, manufacturing, services, financial and other processes of an organization. Enterprise Resource Planning software can be used...
06Jul
Why is it important for SMEs to create a Brand Strategy?
By Utsav Airy, Brand Analyst In this modern business era, running business operations have become a complex task for organizations. With an increase in scalability and multiple departments, it has become hard to focus on areas that lie outside of the core competencies. Hence it becomes very...
06Jul