Business Consulting Archives - The Bridgegap Consultants

03MayMay 3, 2023

Why Indian MSMEs Should Prioritize Brand Strategy for Business Success

In the highly competitive Indian market, it is crucial for MSMEs to differentiate themselves from their competitors and establish a strong brand. This is where a well-planned brand strategy comes into play. Here are top six reasons why Brand strategy is a must-have for Indian...

06JulJuly 6, 2021

Why do you even need an ERP?

By Rahul Shetty, Brand Consultant What is an ERP? ERP stands for “Enterprise Resource Planning” and refers to software and systems used to plan and manage all the core supply chain, manufacturing, services, financial and other processes of an organization. Enterprise Resource Planning software can be used...

06JulJuly 6, 2021

Why is it important for SMEs to create a Brand Strategy?

By Utsav Airy, Brand Analyst In this modern business era, running business operations have become a complex task for organizations. With an increase in scalability and multiple departments, it has become hard to focus on areas that lie outside of the core competencies. Hence it becomes very...