The Bridgegap Marketing Conclave: Transforming Family Businesses

Author - bridgegap_admin

Go Fund Yourself

By Rahul Shetty, Brand Consultant   Starting a small business is no small decision. And once you have started up, scaling up the business can be confusing, worrying and tedious; all at the same time. If you’re thinking about taking the plunge and scaling up your business,...

Why do you even need an ERP?

By Rahul Shetty, Brand Consultant What is an ERP? ERP stands for “Enterprise Resource Planning” and refers to software and systems used to plan and manage all the core supply chain, manufacturing, services, financial and other processes of an organization. Enterprise Resource Planning software can be used...

Why is it important for SMEs to create a Brand Strategy?

By Utsav Airy, Brand Analyst   In this modern business era, running business operations have become a complex task for organizations. With an increase in scalability and multiple departments, it has become hard to focus on areas that lie outside of the core competencies. Hence it becomes very...

Beginner’s Guide to the First Time Entrepreneur

By Vipin Singh Founder and Cheif Consultant. It’s been 6 years of Bridgegap Consultants since I started this invigorating journey of being an Entrepreneur. Being a first-generation Entrepreneur, my father an Entomologist would have never fathomed the thought of the same. I have put together my bytes...

HNI Behaviour Analysis for Real Estate Industry

Internship By Bandita Barman, XIM Bhubaneswar The research work aims at analyzing the consumer behaviour of High Net Worth individuals in order to come up with an effective communication design plan for the targeted clients of Om Sree Builders and Developers. While reviewing this summary, please keep...

Covid Mein Diwali

By Rahul Shetty, Brand Consultant Introduction In the pursuit to catch consumer attention and a place in the shopping cart brands leave no stone unturned, more so in the festive season when buying sentiments are at a peak. This festive season that has come after a dry...