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FMCG –
Greater Gud
From Retail to FMCG Journey
Bridgegap Consultants assisted Greater Gud in achieving growth by enhancing its brand presence and optimizing its marketing strategies. Their approach included modernizing the company’s digital marketing efforts, launching targeted campaigns to reach wider audiences, and strengthening customer engagement.
By leveraging both traditional and digital platforms, Bridgegap helped boost brand awareness and expand Zinda Tilismath’s market share, leading to significant growth in sales and customer loyalty.
The Bridgegap Solution
The Situation
- With over 30 years of operations, Almond House organically grew from a traditional sweets, namkeen and dry fruits offering to a diverse variety of eggless confectionery, natural ice creams, chocolates and more
- The opportunity was to explore the FMCG market, leverage the equity of Almond House and increase the business size
- Required a partner to help them tap this opportunity by introducing a product line that would be a category creator
The Bridgegap Solution
- Intensive consumer surveys combined with market & competition analysis done → four new variants finalized out of many
- A new brand was developed under the brand name ‘Greater Gud’
- Brand developed from scratch by giving it an identity, positioning, logo, name, color, packaging and lastly placement and launching in Modern trade in Hyderabad
- Executed Go-to-market plan and supported with tactical marketing activities like sampling, outdoor activities, social media presence, Influencer activity, etc.
The Impact
- Launched brand via new positioning to take a short easy break from your daily life and get that unusual delight through
- Placement across 186 Modern trade stores → at Ratnadeep, Qmart, Vijetha, Pure o Natural, Balaji Grand Bazar, Sampoorna, and Ushodhaya in Hyderabad.
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