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Paramitha Hospitals

Improving overall Service Quality, and Achieve Sustainable Business Growth.
Bridgegap Consultants helped Paramitha Hospital generate growth by implementing strategic marketing initiatives and operational improvements. Their approach involved enhancing brand awareness through targeted campaigns, improving patient engagement, and optimizing digital presence.
By leveraging data-driven insights and refining service offerings, Bridgegap enabled Paramitha Hospital to attract more patients, improve overall service quality, and achieve sustainable business growth.
The Bridgegap Solution
The Situation
- A mid-size women and childrens hospital based in 3 locations in Hyderabad (Kompally, Chintal and Boduppal)
- Struggling with revenue generation and static growth
- Under pressure from the smaller hospitals in the proximity which were aggressively price; capacity utilization of beds were also a struggle
- High Operating costs posing a challenge to sustain the hospital
- Brand was completely dependent on referral cases (75%) and cases from nearby districts
- Did not have any processes to measure the marketing impact
The Bridgegap Solution
- Helped identify problems like brand perception in the market, lack of patient understanding and Hospital Infrastructure basis consumer research
- Basis data insight, honed on two specialisations the hospital was known for (NICU level 2 and 3 and gynecology). Plan executed to drive footfall for these 2 specialisations, with defined KPIs for monitoring ROI and success.
- Built differentiated specialisation in the market which also helped the brand to charge a slight premium over other smaller hospitals
- Focus on Outpatient department to drive overall footfall & brand awareness, along with training & development for front staff
- Aggressive digital awareness campaigns done focusing on nearby areas to drive patient footfall
The Impact
- Hospital started growing by 35% compared to the previous year
- Positioning the hospital as a trusted Intensive care hospital with Experienced gynaecology vertical.
- OP growth was 64% within 12 months.
- 9% IPD growth within 12 months compared to the previous year
- Non referral cases doubled within 12 months
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