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Why is it important for SMEs to create a Brand Strategy?

By Utsav Airy, Brand Analyst   In this modern business era, running business operations have become a complex task for organizations. With an increase in scalability and multiple departments, it has become hard to focus on areas that lie outside of the core competencies. Hence it becomes very...

Beginner’s Guide to the First Time Entrepreneur

By Vipin Singh Founder and Cheif Consultant. It’s been 6 years of Bridgegap Consultants since I started this invigorating journey of being an Entrepreneur. Being a first-generation Entrepreneur, my father an Entomologist would have never fathomed the thought of the same. I have put together my bytes...