“Natural is Not Always Natural: Navigating the Path to a Circular Economy”
In a world where consumers are increasingly conscious of their health and environmental impact, the debate between natural and chemical products has become a focal point. We recognize the importance of unraveling the complexities surrounding [...]
Why Indian MSMEs Should Prioritize Brand Strategy for Business Success
In the highly competitive Indian market, it is crucial for MSMEs to differentiate themselves from their competitors and establish a strong brand. This is where a well-planned brand strategy comes into play. Here are top [...]
Marketing to Millennials – Whole Wheat Roti, Branded Kapda aur Rented Makaan
By Priyanka Gupta, Sr. Brand Consultant India is a millennial country and are millennials just defined by an age cohort born between 1981 and 1986 or a group of liberal, ambitious and expressive souls? Marketers, therefore, [...]
This Year Is Special For Them
by Adrija Samantha, Brand Consultant COVID-19 has impacted our lives in ways many of us couldn’t have imagined. From how we interact with our friends and family to working from home and so much more. For me [...]
The Future of Farming
by Rahul Shetty, Jr. Consultant The Problem The major challenge for many developing countries like India is in the process that the food undergoes before it reaches the end-consumer. Food wastage despite being a global [...]
Chocolate Industry – Changing Dynamics in India
By Vijaya Sarathi, Consultant Born somewhere in Mexico in 450 BC, named in Spain, travelled across the globe to mark its presence, yes this is the “xocolātl” most commonly known as Chocolate. One of the most [...]
Building a Loyalty Program for Low Purchase Frequency Items
Article by Rahul Shetty, Brand Consultant What is a low purchase frequency item? Simply put, a low purchase frequency item is one that consumers will buy, but then not buy again for a long time. Take [...]
Real(ty) Opportunity in Hyderabad
By Vijaya Sarathi G, Sr. Brand Consultant Hyderabad has been always perceived as one of the top-ranked cosmopolitan cities in India. and the most preferred location for migrant IT & ITES employees. Interestingly the pearl city [...]
Keep Lethal Life Style Diseases at bay with Ayurveda
By Vijaya Sarathi G, Sr. Brand Consultant Non-communicable diseases contribute approximately half of all the causes of mortality in INDIA. Centre for science and environment (CSE) research report 2020 attributes over 61% of all deaths in [...]