We firmly believe that the Brand architecture is the logical, strategic and relational structure for all brands in the portfolio. A key concept of brand architecture strategy is that customers relate to brands at different levels; the best way to break this would be, a master brand, endorses brands, product brands and sub-brands.
Brand architecture is the logical, strategic and relational structure of all brands in the portfolio and is one of the best ways to obtain brand clarity and maximize ROI.
How do we plan your
Brand Architecture Issues and Considerations.
Several factors need to be considered in developing and evaluating alternatives. There is no one-size-fits-all solution or magic formula for defining the appropriate brand architecture or brand portfolio structure.
Brand Architecture Strategy Objectives
Our key objectives of brand architecture include,
- Clarity.The brand architecture must promote clarity of offering both to the marketplace as well as to the internal organization.
- Synergy.Brand architecture should allow the organization to deliver against a larger brand promise than any single brand could achieve.
- Leverage.A well-managed, strategic brand architecture should provide leverage for a company to extend its brands both horizontally and vertically to capture new customer segments and markets.
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