Brand Extension

Brand Extension

The Glimpse

Brand extension involves stretching the brand into new categories to drive growth. When successful, brand extension improves brand equity while lowering business development costs.

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A brand’s “extendibility” depends on how strong consumer’s associations are to the brand’s values and goals.

How do we plan your
Brand Extension?

The success of a product depends upon its positioning which in turn is related to its brand name. A brand name may be defined as a name, term, sign, symbol, or design, or a combination of these, that identifies the manufacturer or seller of a product or service.

We believe that a Brand can use extensions to influence consumers’ brand choices. Brand extension is a part of the marketing strategy to break the entry barriers between product categories through the carryover of the brand’s reputation.

The acquaintance of the consumers with a brand increases the chances of accepting a new product by them, under the same brand name. Thus, brand extension reduces the risk associated with launching a product under a new brand in the market. In fact, the brand equity of an established brand makes the introduction of a new entry inexpensive.

Contact us

If we’ve piqued your interest to truly differentiate your business,
solve your challenges, and boost your results, feel free to get in
touch by email or on the phone.


201, Manbhum Jade Towers Hotel Katriya, Lane, Somajiguda,
Hyderabad, Telangana 500082.


2nd Floor, No.13/1, Bommanahalli, Hosur Rd, Mangammanapalya,
Bengaluru, Karnataka 560068.